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New Publishing Genre: Parenting Parables?


Someone once said there’s nothing new under the sun, and, with the plethora of parenting titles, it certainly seems as if there couldn’t be anything new or fresh in the offing.


But, with Help Your Kids Get It Done Right at Home and School! Building Responsibility & Self-Esteem in Children, by Donna M. Genett, Ph. D., Quill Driver Books not only has a terrifically helpful new parenting title for summer reading, this Central California publisher also has a fresh slant in both content and format.


Most people are familiar with the successful business-parable titles such as The One Minute Manager, Fish!, and Who Moved My Cheese. Quill Driver Books has had Olympian success with a similar title by Dr. Genett, If You Want It Done Right, You Don’t Have to Do It Yourself! The Power of Effective Delegation. Foreign rights have been sold for 13 countries; Barnes & Noble’s nationwide Career Success promotion with the title has been so successful, the bookstore chain recently extended it for the fifth time; scores of corporations base trainings on the book; even the Army and Navy use it. In addition, the success of the book has flooded Dr. Genett’s worldwide speaking schedule for 2005 and beyond.


Why is this relevant? Because, with Help Your Kids Get It Done Right, Dr. Genett has taken this same parable model and applied it to parenting. Help Your Kids Get It Done Right is a charming story using the same “identical twins,” James and Jones, from her first book. As with all good allegories, Help Your Kids Get It Done Right instructs while it entertains. Like Dr. Genett’s previous book, Help Your Kids Get It Done Right is straightforward and practical and delivers immediately-applicable tools that offer life-changing potential—this time for parents and their children.


Quill Driver Books will be publishing Help Your Kids Get It Done Right in the same hardcover format and relaxed interior design that is used with the successful business parable titles—titles that millions of readers have found useful and rewarding. 


The editors at Quill Driver Books are doing this because they think that, to a great degree, the market for these short business books is the same as the market for Dr. Genett’s new book: young, upwardly mobile men and women without a lot of time to read. It is expected that, because of the rewarding experience these readers have had with the business-parable books, they will quickly recognize Help Your Kids Get It Done Right as a book to help them deal with the challenges inherent in fulfilling their children’s potential.


Help Your Kids Get It Done Right is the first time a publisher has taken this short parable model across category lines from business to parenting. Does this mean Quill Driver Books is inventing a new publishing genre, “parenting parables,” that will sweep through the industry? Only time will tell.


Will the book be a success? Steve Mettee, Quill Driver Books’ publisher says he’d “bet dollars to politician’s promises that it is.” But not because of its design. “It will be a success because Donna Genett’s simple, six-step program truly helps parents help their kids reach their full potential.”


Help Your Kids Get It Done Right at Home and School! Building Responsibility and Self-Esteem in Children (Quill Driver Books, $19.95) will be available at brick and mortar bookstores and online bookstores in July or by calling the publisher at 1-800-497-4909.

 

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